Roadmap reinvention - Insights for thriving and creating sustainable value in transformative times

How does a roadmap in transformative times differ from a traditional (=stable context) one?
How to create a roadmap in transformative times? 

What are the most powerful skills required for the 21st century?

Roadmap reinvention, creativity, collaboration, communication and critical thinking are decisive to embracing change and creating sustainable value successfully!

5 takeaways and 10 insights that can help you to cross-check what is happening in your current professional context:


The reinvention of roadmaps for (digital) transformation plays a critical role in guiding organizations through BANI times. Unique challenges and opportunities, arising from rapidly evolving industries, advancing (digital) technologies, changing market dynamics, and their sustainable, societal, ecological, human and ethical impact have to be constantly addressed. 

By incorporating an agile, proactive, collaborative, adaptable and forward-thinking approach that embraces change, fosters innovation, and balance between data-driven insights/decisions facilitated by AI and human understanding, intuition and motivation, organizations can effectively navigate transformative times and position themselves for long-term sustainable value creation.

To balance between data-driven insights/decisions facilitated by AI and human understanding, intuition and motivation, 

is required to navigate through the reality of an increasingly BANI (Brittle - Anxious - Non-linear - Incomprehensible) world. 

In parallel to technology advancement, corporate culture and a healthy and positive mindset of teams and employees need to be cultivated.

The 4Cs: Critical thinking, communication, creativity and collaboration have become increasingly valuable due to (digital) technological advancements, globalization, and changing work dynamics. These skills are not only valuable in your professional context but also in your personal development and continuous learning. They can empower you to adapt, thrive, and make meaningful contributions. 

Do following 10 insights reflect what is happening in your current professional context?

Agility I Flexibility

Today’s roadmap needs to be agile and adaptable to accommodate rapid changes in the external environment. Opposed to a roadmap in predictable context, which may have longer planning horizon and fixed milestones, today’s roadmap requires frequent reassessment and adjustment to respond to  trends and opportunities.

Organizations stress the need to anticipate change, build in flexibility, and be prepared to pivot quickly in response to evolving circumstances. Scenario planning -mentioned below- is a helpful tool to do so.

Given the pace of change, the ability to adapt to new situations, upskilling, and embracing change with resilience is crucial for  thriving and creating sustainable value in dynamic environments.

Vision I Strategy

Scenario planning for different futures!

BANI (Brittle - Anxious - Non-linear - Incomprehensible) is inherent in disruptive transformation.
Incorporating scenario planning to anticipate different possible futures and preparing for contingencies is now crucial. It enables organizations to proactively strategize and make informed decisions in an unpredictable context.

Setting a convincing vision, prioritizing its clarity and aligning a strategic framework with this vision is important when developing a roadmap and to drive organizational alignment and momentum.

Striking a balance between short-term priorities and long-term objectives when creating a roadmap is about understanding the need to address immediate challenges while also investing in initiatives that will position them for future success.

Assessing the current business context, i.e. identifying key drivers of change and potential disruptors in the current environment by evaluating market trends, competitive dynamics, technological advancements, and regulatory changes that may impact your organization. 

Defined strategic initiatives include investments in technology, processes, talent development/upskilling, potential market repositioning, or organizational restructuring.
Prioritizing them according to the strategic framework, potential impact on business, resource requirements, and feasibility. Considering their interdependencies  ensures a coherent roadmap.

Digital transformation I human centric and sustainable

The influence of (digital) technology in transformative times is omnipresent. Today’s roadmap should include initiatives aimed at leveraging technology like Augmented Reality, Virtual Reality and AI to drive innovation, to bring valuable support and efficiency to people/teams within the organization, partners in the ecosystem and meet user needs. This involves investing in new technologies, developing digital capabilities/upskilling, and integrating digital solutions across the organization.

 Organizations emphasize the importance of leveraging data and insights for informed roadmap decisions. They highlight the value of data-driven decision-making, analytics, and market intelligence in identifying trends, opportunities, and potential risks. Data Literacy, i.e. to understand, interpret, and analyze data is becoming increasingly valuable.

Yet, striking a balance between data-driven insights/decisions facilitated by AI and human understanding, intuition and motivation is required to ensure sustainable value creation in an unpredictable and complex context.

Emotional intelligence and intuition, i.e. to understand, manage, and express emotions effectively, as well as navigate social interactions with empathy and interpersonal skills, is essential for building strong relationships and leading teams.

A new leadership towards a more holistic and compassionate approach is required to navigate through the reality of an increasingly BANI world.

Technological Literacy, i.e. proficiency in using digital tools, platforms, and technologies is increasingly important across various industries, enabling you to leverage technology for productivity, innovation, and problem-solving. For this the openess and offer for continious learning and upskilling is a prerequisite.

The ability to analyze information, evaluate situations, and generate effective solutions is crucial in navigating complex challenges and making informed decisions. This approach requires the human capabilities of ‘critical thinking’ and ‘problem-solving’.

User - centric I sustainable value broader than growth

Organizations prioritize a user-centric approach when developing their roadmap to ensure that they remain responsive to evolving user needs, preferences, and pain points. However, executing initiatives that deliver value broader than growth by incorporating sustainable, sociatal, ecological and ethical impact in the strategy are main prerequisites.

Cross-functional collaboration and beyond

Collaboration across different functions and departments within an organization to harness diverse perspectives and expertise as well as partnerships with other organizations or being part of an ecosystem facilitate holistic problem-solving and enables organizations to address complex challenges more effectively.

Decision makers and creative people recognize the value of engaging stakeholders actively throughout the roadmap set up and subsequent monitoring and iterating process. They emphasize the importance of collecting input, gathering diverse perspectives and building consensus 

around the strategic direction and priorities to ensure buy-in and ownership of the roadmap across the organization.

Teamwork and collaboration with diverse stakeholders:
Leveraging collective strengths is essential for achieving common objectives and driving success in a collaborative work environment.

Cultural Competence and Diversity Awareness:
With globalization and increasing diversity in workplaces and communities, having cultural competence and awareness of diversity impact is essential for fostering inclusivity, collaboration and understanding across cultures.

Culture of innovation

Prioritizing innovation, being able to think creatively, generate new ideas and innovate is essential for adapting to change, exploring new opportunities, experimenting and approaching challenges in new ways.
Today’s roadmap fosters a culture of innovation and risk-taking, continuous monitoring, learning from setbacks and quick adaptation.

Continuous upskilling 

Emphasizing a culture of continuous learning , where an organization regularly reflects on its progress, learns from both successes and setbacks, and iterate on its strategy and roadmap accordingly.
This iterative approach enables the organization to remain adaptive and resilient to face evolving dynamics in transformative times.

Recognizing the importance of investing in talent and upskilling, i.e. prioritizing talent development, skills training and organizational capability building to ensure the organization has the expertise and resources needed.


Organizations stress the importance of clear and transparent communication. They emphasize the need to communicate the vision, strategic framework, key initiatives, roles and responsibilities effectively to all stakeholders and ensure alignment and building consensus  around the strategic direction and priorities to ensure buy-in and ownership of the roadmap across the organization.

Cascading the roadmap to teams and employees, empowering them to take ownership, understand and commit to their contribution to the organizations sustainable value creation. 

Strong communication skills, including digital communication skills, are vital for effectively conveying ideas, collaborating with others and building relationships in diverse environments.

Riskmanagement and Resilience

Prioritizing risk management and resilience to mitigate potential threats and ensure organizational stability amidst uncertainty is crucial.
It involves identifying and assessing risks, developing contingency plans and building organizational resilience and perseverance to overcome setbacks, to deal with failure and to stay motivated

Monitoring I Iterating I Adapting

Key progress/performance indicators (KPIs) and feedback from internal and external stakeholders help to monitor progress of roadmap priorities, to track next to business and economic aspects, the sustainable, sociatal, ecological and ethical impact of strategic initiatives and to course-correct in due time.