16.05.2024

Embracing change and shaping the future:

When ‚design thinking‘, ‚leading from emerging futures‘ and ‚sustainable value creation‘ meet

Seeking for innovative approaches to embracing change, navigating complexity and shaping a future by sustainable and responsible value creation?

  • In a nutshell: What is sustainable value? I What is design-thinking?  I What does leading from the emerging future entail? 
  • What does each framework bring to the table in BANI times?
  • Zoom-in: the intersection of three powerful frameworks—design thinking, leading from emerging futures and sustainable value creation—and their collective potential to drive transformative change.  

Does it make sense to go down this path?

Can new opportunities for innovation and sustainable value be unlocked by you in your professional context /organization and beyond?

In a nutshell

What is sustainable value?

 Sustainable value of a product, process or service delivers value to users and simultaneously provides for positive environmental, societal and economic impacts by e.g. preserving natural resources and the environment,  enhancing the conditions of society. 
Some further insights on Sustainable Value Creation, what is it and how do you manage it? 

What is design thinking?

Design thinking is a problem-solving approach focused on understanding the needs, challenges perspectives of users, generating creative ideas,  prototyping and testing them to arrive -in an iterative process- to innovative solutions. 
A culture of collective work and thinking attitude,  empathy, experimentation and iteration determines the success of design thinking in solving complex problems and generating innovative solutions. 
It is characterized by three main elements: multidisciplinary  teams I  adaptable space I design thinking process 

For the quote published by Hasso Plattner Institute with more details on design thinking click here: 


What does leading from the future entail?

Leading from the emerging future is an essential leadership capability in today’s professional context and beyond. It is the ability to sense and actualize emerging opportunities and challenges and to navigate organizations, teams, employees and oneself  toward a future that is not simply an extrapolation of the past, but rather one shaped by different emerging future scenarios. 

If you want to discover more, watch ‚Innovating in the face of disruption‘  a live-webinar w MIT Sloan Senior Lecturer Otto Scharmer on ‚How to turn towards disruption, by cultivating our resources of curiosity, compassion and courage‘, ‚Core principles and applications of awareness-based systems change’, ‚How to see situations from a whole-systems perspective‘ …..

What does each framework bring to the table?

Sustainable value creation

Needs a long-term vision considering impacts of current business actions and decisions on the future.

Entails minimizing environmental impact by e.g. preserving resources reducing pollution and mitigating climate change.

Promotes social equity, diversity, and inclusion. 


Considers long-term profitability and resilience. Business actions go beyond short-term business profits.


Fosters innovation to develop business models that meet current needs without jeopardizing a healthy and sustainable future. 


Provides transparency in operations, supportive processes and decision-making and accountability for the impacts of business actions on society and the ecosystem/environment.

Collaborates and Co-creates with stakeholders of different backgrounds across various sectors (e.g. of the value chains) to address shared challenges and create mutual value.

Design thinking

Encourages flexibility and adaptability in responding to changing circumstances and unpredictable context.
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Prioritizes a human-centric and empathetic approach, i.e. understanding the needs, behaviors and emotions of users and other stakeholders affected by a challenge or related solution.

Promotes an iterative and agile approach allowing teams to experiment and prototype. It invites teams to pause, reflect and learn from experiences and inevitable setbacks and refine solutions in an agile manner.

Fosters collaboration across diverse teams to boost creativity, innovation and resilience in disruptive times. Diverse perspectives due to different skills and experiences help to navigate complex challenges.

Encourages systems thinking, i.e. holistic observations where the interconnectedness of various aspects -related to the challenge and potential solutions- and their impact on the ecosystem are identified, potential domino effects anticipated and more robust and sustainable solutions designed.

Leading from the emerging future

Entails a vision that is rooted in a deep understanding of emerging trends, opportunities and challenges.
 
Is purpose-driven, i.e. grounded in values, ethics, and incorporates a commitment to sustainable and responsible value creation..

Fosters a culture of innovation and adaptation by embracing change and creating space for creativity, new opportunities, challenging assumptions, encouraging risk-taking, supporting experimentation with new ideas, technologies, and business models.

Encourages systems thinking, i.e. holistic observations considering the interconnectedness of various aspects of the ecosystem to identify leverage knots, anticipate potential domino effects/implications of business actions and factor them in the decision-making.

Cultivates empathy for diverse needs, challenges and perspectives of not only users but all stakeholders and fosters a collaborative culture characterized by participation, co-creation, and shared ownership of the future direction and provides for resilience and adaptability to navigate inevitable setbacks when embracing change by e.g. building capacity for continuous learning and providing expertise and resources to help employees and teams overcome adversities of BANI times.

The intersection of three powerful frameworks and their collective potential to drive transformative change 

zoom -in

Human-Centered Approach

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Design thinking promotes a deep understanding of users' needs and challenges, which well-matches the human-centered approach of ‘leading from the future’. Sustainable value considers not only the economic but also the societal and environmental impact of related business actions, -models. 

Innovation and Future Orientation

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Design thinking and ‚leading from the future‘ are prioritizing innovation and envisioning a future that is not comparable to the past. Sustainable value stresses that it is crucial to not only meet current needs but also anticipate and address future global challenges, such as finite resources, pollution  and climate change.

Systems Thinking and Collaboration I Co-creation

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Design thinking and ‚leading from the future‘ both encourage systems thinking and collaboration/ co-creation across diverse stakeholders to address complex challenges. ‚Sustainable value‘ requires considering the interconnectedness of environmental, societal and economic factors and collaborating with stakeholders to co-create solutions that deliver shared value.

Long-Term Impact and Resilience

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All three frameworks stress creating solutions that have a positive long-term impact and promote resilience. Design thinking and ‚leading from the future‘ involve iterating and adapting solutions based on feedback and insights from users and other stakeholders to ensure their effectiveness and sustainability over time. ‚Sustainable value‘ aims to create value while minimizing negative impacts on society and environment over time.

Does it make sense to go down this path? 

The three frameworks, Design thinking, leading from the future, and sustainable value proposition meet in their shared emphasis on human-centered innovation, future orientation, systems thinking, collaboration, and creating long-term positive impact not only for users, other stakeholders but society, environment and economy. 
The intersection opens a path to not only respond effectively to current challenges but also proactively shape a sustainable future.
Each framework provides valuable perspectives and tools, 

  • in a comprehensive way.
  • unlocking creativity and innovation resulting in disruptive solutions.
  • enabling to stay agile, resilient and adaptive at the core.
  • promoting an ethical and responsible leadership and culture.


Combined they have the collective potential to drive transformative times successfully.

Does it inspire you to unlock new opportunities for innovation and sustainable value creation in your professional context /organization and beyond? 

Happy to receive your feedback on this.