Innovation: The enabler for embracing change

We are in a disruptive and transformative era which is mainly driven by advanced technological trends, ecological urgencies and societal challenges. To navigate the reality of an increasingly BANI world, a paradigm shift is due, resulting -among others- in a next economy,

that is hopefully less driven by individualistic, capitalistic growth but a more holistic and sustainable approach. To get there, new business models are required and value must be redefined, considering the ecological, societal and ethical impact. (Disruptive) innovation is crucial to pave the path.

What characterizes innovation and how to innovate successfully - in the 21st century? 

Some perspectives on the evolving nature of innovation in response to changing societal, technological and economic context. 


is broadly defined as the practical process of implementing new ideas, products, services, technologies, methods or processes that can result in a new business model or bring significant improvement/ advancement to an existing one.

How can innovation be an enabler for embracing change in the 21st century? 

Innovation patterns

Innovation patterns are recurring ‘approaches’ that successful creative people use to generate new ideas, develop suitable solutions and navigate meaningful change. 

Today, innovation is 


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Rapid progress in emerging (digital) technology, especially in areas such as information technology, artificial intelligence, blockchain, IoT, cloud computing, quantum computing, nanotechnology,  renewable energy, bioengeneering etc. serve as accelarator to uncover new opportunities and to find innovative solutions more efficiently, transforming industries and markets.

Potentially disruptive

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Innovation often challenges the status quo and creates new paradigms or ways of thinking. It has the potential to disrupt existing industries, business models, ecological and societal norms. Some post-Covid examples: remote work and collaboration tools, remote learning and Edtech, remote health and fitness programs.

 How do you create space for radical or disruptive innovation in your  roadmap that matches your long term strategy?


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Innovation is increasingly decentralized, collaborative and interdisciplinary driven by e.g. startups, open-source communities and eco systems. It is global, with ideas, talent, and resources circulating around the globe, facilitated by advanced communication technology.

Focusing on systems

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Innovation extends to systemic changes, services and ecological and societal impacts. Remote healthcare, circular economy initiatives, microfinancing or Edtech for remote learning are just a few examples.


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Prioritizing the needs, experiences and preferences of end-users is crucial for success. A user-centric, design thinking approach helps to empathize with users, define challenges and co-create solutions.

Iterative and agile

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The digital age calls for an agile and iterative approach to innovation. Rapid prototyping, continuous experimentation, and feedback-driven iteration allow for quick adaptation to changing context conditions and user feedback.
Early setbacks, quick learning and adaptation in the process based on insights is the best way forward. Agile methods, such as Scrum (mainly in IT), are well-known to manage projects, prioritize tasks and adapt to changing context. Agile principles stand for flexibility, responsiveness, and continuous improvement, which are essential for innovation in BANI times.

Incorporating sustainability and ethics

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There is an increasing understanding for the importance to incorporate sustainability and ethics in innovation by considering the long-term ecological and societal impact and prioritizing initiatives accordingly. More info below.

What else needs to be leveraged today to cultivate a systematic and effective approach to generating, enriching and implementing sustainable solutions:

Platform and ecosystem participation 

to leverage network effects and scale rapidly. By investing and providing infrastructure, tools, and resources, platforms facilitate collaboration, co-innovation and value creation across diverse stakeholders. 

AI and human intuition

Data analytics, machine learning and predictive modeling help to gain insights, identify opportunities and pursue strategic decision-making processes but need to be balanced with human understanding,  intuition and motivation.

Open innovation

 (= e.g. co-creation, open-source approach)  enables organizations to benefit from external expertise, resources and ideas. 

Fostering a culture of innovation, that

  •  encourages creativity, risk-taking, agility, iteration, 
  • offers continuous upskilling, 
  • stays informed about latest trends and advancements in technology, science and other relevant fields,
  • empowers teams to adapt to change and drive innovation effectively.

Global approach and embracing diversity

 Insights, ideas, and talent from diverse cultures, professional backgrounds and regions are crucial to navigate innovation and address global challenges.

Innovation in BANI times should be accompanied by critical reflections

in cooperation with creative people, decision-makers, innovation researchers, innovation managers, policy makers,  across various sectors, e.g.:

Sustainability I Ethics

How can pressing global challenges like climate change, resource scarcity, and environmental degradation be addressed?

How to ensure that innovation is developed and used ethically, i.e. how to deal with privacy, data security and potential other ecological and societal impacts?


How can education systems adapt to prepare individuals and employees for the rapidly evolving changes, which increasingly require skills in 4Cs (= creativity, critical thinking, communication, collaboration) as well as data and technology literacy?

Emerging (digital) technologies and trends

Implications of emerging technologies (=  e.g. Automation, AI, cloud computing, blockchain, bioengeneering or nanotechnology)? 

How can any ethical, legal and societal challenge be anticipated or addressed?

Future of work

How will digital transformation (automation, AI etc) disrupt workforce and employment? 

What strategies can be implemented to mitigate potential job displacement and supporting employees to prepare for new roles and responsibilities?

Global collaboration

How can countries collaborate to foster innovation, address common challenges, and share the benefits of technological progress? 

What are the barriers to international cooperation in innovation?


Reasonable balance between fostering innovation and ensuring user protection, fair competition and accountability? 

How can policies catch up with the pace of technological change?

Security I privacy

How to balance security and privacy with the potential risks introduced by advancing cybersecurity threats, surveillance, biometrics, …?


How can organizations ensure that innovation benefits society as a whole?